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Official WhatsApp API pricing planning for CRM teams

WhatsApp API Pricing and Cost Calculator

Estimate WhatsApp API pricing by recipient market, message category, and delivered message count. Compare WhatsApp business pricing, WhatsApp business API pricing, and WhatsApp cloud API pricing assumptions before planning broadcasts, service replies, utility alerts, or authentication messages.

Use calculator 1$ Whatsapp CRM

WhatsApp API pricing calculator

Estimate your WhatsApp business cost

Country / marketMessage categoryNumber of delivered messagesView estimate in currency

Selected category

Marketing

Promotions, offers, product announcements, newsletters, and growth campaigns.

Delivered messages

Meta charges when a WhatsApp Platform message is delivered, not merely when it is queued or sent.

Market and category

The recipient market and message category determine the rate shown in the official pricing table.

Template approval matters

Marketing, utility, and authentication campaigns depend on approved template categories.

CRM costs are separate

TalkWagon subscription pricing and WhatsApp business cost remain separate cost layers.

WhatsApp API pricing calculator showing message categories and estimated costs

API cost planning

Estimate WhatsApp API pricing before a campaign goes live

Plan around delivered messages, market rates, and message categories before your team sends marketing, utility, authentication, or service conversations.

TalkWagon billing analytics dashboard showing WhatsApp message usage and plan insights

Usage visibility

Keep CRM subscription and WhatsApp business cost separate

Use TalkWagon to manage team workflows, broadcasts, and customer conversations while tracking WhatsApp/Meta usage as a separate billing layer.

Full pricing list

WhatsApp business API pricing rates by market and category

Search the admin-maintained TalkWagon rate list. The official WhatsApp pricing page remains the final source for Meta billing, and this table is shown to help teams plan WhatsApp business API pricing before sending campaigns. If you are comparing WhatsApp for business pricing with CRM software costs, keep message usage, provider fees, and TalkWagon subscription fees in separate budget lines.

Country	ISO	Phone code	Currency	Marketing	Utility	Authentication	Service	Status
Afghanistan	AF	+93	AFN	AFN 5.1972 / message	AFN 0.8023 / message	AFN 0.8023 / message	AFN 0.0000 / message	Reviewed
Albania	AL	+355	ALL	ALL 7.9120 / message	ALL 1.9504 / message	ALL 1.9504 / message	ALL 0.0000 / message	Reviewed
Algeria	DZ	+213	DZD	DZD 3.0150 / message	DZD 0.5360 / message	DZD 0.5360 / message	DZD 0.0000 / message	Reviewed
Angola	AO	+244	AOA	AOA 20.2500 / message	AOA 3.6000 / message	AOA 3.6000 / message	AOA 0.0000 / message	Reviewed
Argentina	AR	+54	ARS	ARS 89.5620 / message	ARS 37.6798 / message	ARS 37.6798 / message	ARS 0.0000 / message	Reviewed
Armenia	AM	+374	AMD	AMD 33.3680 / message	AMD 8.2256 / message	AMD 8.2256 / message	AMD 0.0000 / message	Reviewed
Australia	AU	+61	AUD	AUD 0.1113 / message	AUD 0.0172 / message	AUD 0.0172 / message	AUD 0.0000 / message	Reviewed
Austria	AT	+43	EUR	EUR 0.0545 / message	EUR 0.0157 / message	EUR 0.0157 / message	EUR 0.0000 / message	Reviewed
Azerbaijan	AZ	+994	AZN	AZN 0.1462 / message	AZN 0.0360 / message	AZN 0.0360 / message	AZN 0.0000 / message	Reviewed
Bahrain	BH	+973	BHD	BHD 0.0128 / message	BHD 0.0034 / message	BHD 0.0034 / message	BHD 0.0000 / message	Reviewed
Bangladesh	BD	+880	BDT	BDT 8.5644 / message	BDT 1.3221 / message	BDT 1.3221 / message	BDT 0.0000 / message	Reviewed
Belarus	BY	+375	BYN	BYN 0.2812 / message	BYN 0.0693 / message	BYN 0.0693 / message	BYN 0.0000 / message	Reviewed
Belgium	BE	+32	EUR	EUR 0.0545 / message	EUR 0.0157 / message	EUR 0.0157 / message	EUR 0.0000 / message	Reviewed
Benin	BJ	+229	XOF	XOF 13.5000 / message	XOF 2.4000 / message	XOF 2.4000 / message	XOF 0.0000 / message	Reviewed
Bolivia	BO	+591	BOB	BOB 0.5113 / message	BOB 0.0781 / message	BOB 0.0781 / message	BOB 0.0000 / message	Reviewed
Botswana	BW	+267	BWP	BWP 0.3060 / message	BWP 0.0544 / message	BWP 0.0544 / message	BWP 0.0000 / message	Reviewed
Brazil	BR	+55	BRL	BRL 0.3425 / message	BRL 0.0372 / message	BRL 0.0372 / message	BRL 0.0000 / message	Reviewed
Bulgaria	BG	+359	BGN	BGN 0.1548 / message	BGN 0.0382 / message	BGN 0.0382 / message	BGN 0.0000 / message	Reviewed
Burkina Faso	BF	+226	XOF	XOF 13.5000 / message	XOF 2.4000 / message	XOF 2.4000 / message	XOF 0.0000 / message	Reviewed
Burundi	BI	+257	BIF	BIF 64.6875 / message	BIF 11.5000 / message	BIF 11.5000 / message	BIF 0.0000 / message	Reviewed
Cambodia	KH	+855	KHR	KHR 300.1200 / message	KHR 46.3300 / message	KHR 46.3300 / message	KHR 0.0000 / message	Reviewed
Cameroon	CM	+237	XAF	XAF 13.5000 / message	XAF 2.4000 / message	XAF 2.4000 / message	XAF 0.0000 / message	Reviewed
Canada	CA	+1	CAD	CAD 0.0343 / message	CAD 0.0047 / message	CAD 0.0047 / message	CAD 0.0000 / message	Reviewed
Chad	TD	+235	XAF	XAF 13.5000 / message	XAF 2.4000 / message	XAF 2.4000 / message	XAF 0.0000 / message	Reviewed
Chile	CL	+56	CLP	CLP 78.4917 / message	CLP 17.6584 / message	CLP 17.6584 / message	CLP 0.0000 / message	Reviewed
China	CN	+86	CNY	CNY 0.5307 / message	CNY 0.0819 / message	CNY 0.0819 / message	CNY 0.0000 / message	Reviewed
Colombia	CO	+57	COP	COP 46.0227 / message	COP 2.9455 / message	COP 2.9455 / message	COP 0.0000 / message	Reviewed
Costa Rica	CR	+506	CRC	CRC 38.4800 / message	CRC 5.8760 / message	CRC 5.8760 / message	CRC 0.0000 / message	Reviewed
Croatia	HR	+385	EUR	EUR 0.0791 / message	EUR 0.0195 / message	EUR 0.0195 / message	EUR 0.0000 / message	Reviewed
Czech Republic	CZ	+420	CZK	CZK 1.9780 / message	CZK 0.4876 / message	CZK 0.4876 / message	CZK 0.0000 / message	Reviewed
Denmark	DK	+45	DKK	DKK 0.4061 / message	DKK 0.1173 / message	DKK 0.1173 / message	DKK 0.0000 / message	Reviewed
Dominican Republic	DO	+1	DOP	DOP 4.3660 / message	DOP 0.6667 / message	DOP 0.6667 / message	DOP 0.0000 / message	Reviewed
Ecuador	EC	+593	USD	USD 0.0740 / message	USD 0.0113 / message	USD 0.0113 / message	USD 0.0000 / message	Reviewed
Egypt	EG	+20	EGP	EGP 3.0912 / message	EGP 0.1728 / message	EGP 0.1728 / message	EGP 0.0000 / message	Reviewed
El Salvador	SV	+503	USD	USD 0.0740 / message	USD 0.0113 / message	USD 0.0113 / message	USD 0.0000 / message	Reviewed
Eritrea	ER	+291	ERN	ERN 0.3375 / message	ERN 0.0600 / message	ERN 0.0600 / message	ERN 0.0000 / message	Reviewed
Ethiopia	ET	+251	ETB	ETB 1.2825 / message	ETB 0.2280 / message	ETB 0.2280 / message	ETB 0.0000 / message	Reviewed
Finland	FI	+358	EUR	EUR 0.0545 / message	EUR 0.0157 / message	EUR 0.0157 / message	EUR 0.0000 / message	Reviewed
France	FR	+33	EUR	EUR 0.0791 / message	EUR 0.0276 / message	EUR 0.0276 / message	EUR 0.0000 / message	Reviewed
Gabon	GA	+241	XAF	XAF 13.5000 / message	XAF 2.4000 / message	XAF 2.4000 / message	XAF 0.0000 / message	Reviewed
Gambia	GM	+220	GMD	GMD 1.5300 / message	GMD 0.2720 / message	GMD 0.2720 / message	GMD 0.0000 / message	Reviewed
Georgia	GE	+995	GEL	GEL 0.2322 / message	GEL 0.0572 / message	GEL 0.0572 / message	GEL 0.0000 / message	Reviewed
Germany	DE	+49	EUR	EUR 0.1256 / message	EUR 0.0506 / message	EUR 0.0506 / message	EUR 0.0000 / message	Reviewed
Ghana	GH	+233	GHS	GHS 0.3375 / message	GHS 0.0600 / message	GHS 0.0600 / message	GHS 0.0000 / message	Reviewed
Greece	GR	+30	EUR	EUR 0.0791 / message	EUR 0.0195 / message	EUR 0.0195 / message	EUR 0.0000 / message	Reviewed
Guatemala	GT	+502	GTQ	GTQ 0.5772 / message	GTQ 0.0881 / message	GTQ 0.0881 / message	GTQ 0.0000 / message	Reviewed
Guinea-Bissau	GW	+245	XOF	XOF 13.5000 / message	XOF 2.4000 / message	XOF 2.4000 / message	XOF 0.0000 / message	Reviewed
Haiti	HT	+509	HTG	HTG 9.7680 / message	HTG 1.4916 / message	HTG 1.4916 / message	HTG 0.0000 / message	Reviewed
Honduras	HN	+504	HNL	HNL 1.8278 / message	HNL 0.2791 / message	HNL 0.2791 / message	HNL 0.0000 / message	Reviewed
Hong Kong	HK	+852	HKD	HKD 0.5717 / message	HKD 0.2031 / message	HKD 0.2031 / message	HKD 0.0000 / message	Reviewed
Hungary	HU	+36	HUF	HUF 30.9600 / message	HUF 12.6000 / message	HUF 12.6000 / message	HUF 0.0000 / message	Reviewed
India	IN	+91	INR	INR 0.8631 / message	INR 0.1150 / message	INR 0.1150 / message	INR 0.0000 / message	Reviewed
Indonesia	ID	+62	IDR	IDR 586.3300 / message	IDR 365.6500 / message	IDR 365.6500 / message	IDR 0.0000 / message	Reviewed
Iraq	IQ	+964	IQD	IQD 44.6710 / message	IQD 11.9210 / message	IQD 11.9210 / message	IQD 0.0000 / message	Reviewed
Ireland	IE	+353	EUR	EUR 0.0545 / message	EUR 0.0157 / message	EUR 0.0157 / message	EUR 0.0000 / message	Reviewed
Israel	IL	+972	ILS	ILS 0.1306 / message	ILS 0.0196 / message	ILS 0.0196 / message	ILS 0.0000 / message	Reviewed
Italy	IT	+39	EUR	EUR 0.0731 / message	EUR 0.0276 / message	EUR 0.0276 / message	EUR 0.0000 / message	Reviewed
Ivory Coast	CI	+225	XOF	XOF 13.5000 / message	XOF 2.4000 / message	XOF 2.4000 / message	XOF 0.0000 / message	Reviewed
Jamaica	JM	+1	JMD	JMD 11.5440 / message	JMD 1.7628 / message	JMD 1.7628 / message	JMD 0.0000 / message	Reviewed
Japan	JP	+81	JPY	JPY 11.3460 / message	JPY 1.7515 / message	JPY 1.7515 / message	JPY 0.0000 / message	Reviewed
Jordan	JO	+962	JOD	JOD 0.0242 / message	JOD 0.0065 / message	JOD 0.0065 / message	JOD 0.0000 / message	Reviewed
Kenya	KE	+254	KES	KES 2.9250 / message	KES 0.5200 / message	KES 0.5200 / message	KES 0.0000 / message	Reviewed
Kuwait	KW	+965	KWD	KWD 0.0105 / message	KWD 0.0028 / message	KWD 0.0028 / message	KWD 0.0000 / message	Reviewed
Laos	LA	+856	LAK	LAK 1573.8000 / message	LAK 242.9500 / message	LAK 242.9500 / message	LAK 0.0000 / message	Reviewed
Latvia	LV	+371	EUR	EUR 0.0791 / message	EUR 0.0195 / message	EUR 0.0195 / message	EUR 0.0000 / message	Reviewed
Lebanon	LB	+961	LBP	LBP 3051.9500 / message	LBP 814.4500 / message	LBP 814.4500 / message	LBP 0.0000 / message	Reviewed
Lesotho	LS	+266	LSL	LSL 0.4118 / message	LSL 0.0732 / message	LSL 0.0732 / message	LSL 0.0000 / message	Reviewed
Liberia	LR	+231	LRD	LRD 4.3425 / message	LRD 0.7720 / message	LRD 0.7720 / message	LRD 0.0000 / message	Reviewed
Libya	LY	+218	LYD	LYD 0.1091 / message	LYD 0.0194 / message	LYD 0.0194 / message	LYD 0.0000 / message	Reviewed
Lithuania	LT	+370	EUR	EUR 0.0791 / message	EUR 0.0195 / message	EUR 0.0195 / message	EUR 0.0000 / message	Reviewed
Madagascar	MG	+261	MGA	MGA 101.2500 / message	MGA 18.0000 / message	MGA 18.0000 / message	MGA 0.0000 / message	Reviewed
Malawi	MW	+265	MWK	MWK 39.0375 / message	MWK 6.9400 / message	MWK 6.9400 / message	MWK 0.0000 / message	Reviewed
Malaysia	MY	+60	MYR	MYR 0.3467 / message	MYR 0.0564 / message	MYR 0.0564 / message	MYR 0.0000 / message	Reviewed
Mali	ML	+223	XOF	XOF 13.5000 / message	XOF 2.4000 / message	XOF 2.4000 / message	XOF 0.0000 / message	Reviewed
Mauritania	MR	+222	MRU	MRU 0.8888 / message	MRU 0.1580 / message	MRU 0.1580 / message	MRU 0.0000 / message	Reviewed
Mexico	MX	+52	MXN	MXN 0.5614 / message	MXN 0.1565 / message	MXN 0.1565 / message	MXN 0.0000 / message	Reviewed
Moldova	MD	+373	MDL	MDL 1.5222 / message	MDL 0.3752 / message	MDL 0.3752 / message	MDL 0.0000 / message	Reviewed
Mongolia	MN	+976	MNT	MNT 252.5400 / message	MNT 38.9850 / message	MNT 38.9850 / message	MNT 0.0000 / message	Reviewed
Morocco	MA	+212	MAD	MAD 0.2250 / message	MAD 0.0400 / message	MAD 0.0400 / message	MAD 0.0000 / message	Reviewed
Mozambique	MZ	+258	MZN	MZN 1.4400 / message	MZN 0.2560 / message	MZN 0.2560 / message	MZN 0.0000 / message	Reviewed
Namibia	NA	+264	NAD	NAD 0.4118 / message	NAD 0.0732 / message	NAD 0.0732 / message	NAD 0.0000 / message	Reviewed
Nepal	NP	+977	NPR	NPR 9.7356 / message	NPR 1.5029 / message	NPR 1.5029 / message	NPR 0.0000 / message	Reviewed
Netherlands	NL	+31	EUR	EUR 0.1469 / message	EUR 0.0460 / message	EUR 0.0460 / message	EUR 0.0000 / message	Reviewed
New Zealand	NZ	+64	NZD	NZD 0.1208 / message	NZD 0.0186 / message	NZD 0.0186 / message	NZD 0.0000 / message	Reviewed
Nicaragua	NI	+505	NIO	NIO 2.7232 / message	NIO 0.4158 / message	NIO 0.4158 / message	NIO 0.0000 / message	Reviewed
Niger	NE	+227	XOF	XOF 13.5000 / message	XOF 2.4000 / message	XOF 2.4000 / message	XOF 0.0000 / message	Reviewed
Nigeria	NG	+234	NGN	NGN 77.4000 / message	NGN 10.0500 / message	NGN 10.0500 / message	NGN 0.0000 / message	Reviewed
North Macedonia	MK	+389	MKD	MKD 4.8676 / message	MKD 1.1999 / message	MKD 1.1999 / message	MKD 0.0000 / message	Reviewed
Norway	NO	+47	NOK	NOK 0.6334 / message	NOK 0.1830 / message	NOK 0.1830 / message	NOK 0.0000 / message	Reviewed
Oman	OM	+968	OMR	OMR 0.0131 / message	OMR 0.0035 / message	OMR 0.0035 / message	OMR 0.0000 / message	Reviewed
Pakistan	PK	+92	PKR	PKR 13.1731 / message	PKR 2.7850 / message	PKR 2.7850 / message	PKR 0.0000 / message	Reviewed
Panama	PA	+507	USD	USD 0.0740 / message	USD 0.0113 / message	USD 0.0113 / message	USD 0.0000 / message	Reviewed
Papua New Guinea	PG	+675	PGK	PGK 0.2818 / message	PGK 0.0435 / message	PGK 0.0435 / message	PGK 0.0000 / message	Reviewed
Paraguay	PY	+595	PYG	PYG 555.0000 / message	PYG 84.7500 / message	PYG 84.7500 / message	PYG 0.0000 / message	Reviewed
Peru	PE	+51	PEN	PEN 0.2339 / message	PEN 0.0665 / message	PEN 0.0665 / message	PEN 0.0000 / message	Reviewed
Philippines	PH	+63	PHP	PHP 4.2456 / message	PHP 0.6554 / message	PHP 0.6554 / message	PHP 0.0000 / message	Reviewed
Poland	PL	+48	PLN	PLN 0.1446 / message	PLN 0.0482 / message	PLN 0.0482 / message	PLN 0.0000 / message	Reviewed
Portugal	PT	+351	EUR	EUR 0.0545 / message	EUR 0.0157 / message	EUR 0.0157 / message	EUR 0.0000 / message	Reviewed
Puerto Rico	PR	+1	USD	USD 0.0740 / message	USD 0.0113 / message	USD 0.0113 / message	USD 0.0000 / message	Reviewed
Qatar	QA	+974	QAR	QAR 0.1241 / message	QAR 0.0437 / message	QAR 0.0437 / message	QAR 0.0000 / message	Reviewed
Republic of the Congo (Brazzaville)	CG	+242	XAF	XAF 13.5000 / message	XAF 2.4000 / message	XAF 2.4000 / message	XAF 0.0000 / message	Reviewed
Romania	RO	+40	RON	RON 0.3930 / message	RON 0.1325 / message	RON 0.1325 / message	RON 0.0000 / message	Reviewed
Russia	RU	+7	RUB	RUB 7.3784 / message	RUB 3.6800 / message	RUB 3.6800 / message	RUB 0.0000 / message	Reviewed
Rwanda	RW	+250	RWF	RWF 29.2500 / message	RWF 5.2000 / message	RWF 5.2000 / message	RWF 0.0000 / message	Reviewed
Saudi Arabia	SA	+966	SAR	SAR 0.1877 / message	SAR 0.0401 / message	SAR 0.0401 / message	SAR 0.0000 / message	Reviewed
Senegal	SN	+221	XOF	XOF 13.5000 / message	XOF 2.4000 / message	XOF 2.4000 / message	XOF 0.0000 / message	Reviewed
Serbia	RS	+381	RSD	RSD 9.2880 / message	RSD 2.2896 / message	RSD 2.2896 / message	RSD 0.0000 / message	Reviewed
Sierra Leone	SL	+232	SLL	SLL 506.2500 / message	SLL 90.0000 / message	SLL 90.0000 / message	SLL 0.0000 / message	Reviewed
Singapore	SG	+65	SGD	SGD 0.0988 / message	SGD 0.0216 / message	SGD 0.0216 / message	SGD 0.0000 / message	Reviewed
Slovakia	SK	+421	EUR	EUR 0.0791 / message	EUR 0.0195 / message	EUR 0.0195 / message	EUR 0.0000 / message	Reviewed
Slovenia	SI	+386	EUR	EUR 0.0791 / message	EUR 0.0195 / message	EUR 0.0195 / message	EUR 0.0000 / message	Reviewed
Somalia	SO	+252	SOS	SOS 12.8475 / message	SOS 2.2840 / message	SOS 2.2840 / message	SOS 0.0000 / message	Reviewed
South Africa	ZA	+27	ZAR	ZAR 0.6936 / message	ZAR 0.1391 / message	ZAR 0.1391 / message	ZAR 0.0000 / message	Reviewed
South Sudan	SS	+211	SSP	SSP 29.2500 / message	SSP 5.2000 / message	SSP 5.2000 / message	SSP 0.0000 / message	Reviewed
Spain	ES	+34	EUR	EUR 0.0650 / message	EUR 0.0184 / message	EUR 0.0184 / message	EUR 0.0000 / message	Reviewed
Sri Lanka	LK	+94	LKR	LKR 21.9600 / message	LKR 3.3900 / message	LKR 3.3900 / message	LKR 0.0000 / message	Reviewed
Sudan	SD	+249	SDG	SDG 13.5000 / message	SDG 2.4000 / message	SDG 2.4000 / message	SDG 0.0000 / message	Reviewed
Swaziland	SZ	+268	SZL	SZL 0.4118 / message	SZL 0.0732 / message	SZL 0.0732 / message	SZL 0.0000 / message	Reviewed
Sweden	SE	+46	SEK	SEK 0.6216 / message	SEK 0.1796 / message	SEK 0.1796 / message	SEK 0.0000 / message	Reviewed
Switzerland	CH	+41	CHF	CHF 0.0533 / message	CHF 0.0154 / message	CHF 0.0154 / message	CHF 0.0000 / message	Reviewed
Taiwan	TW	+886	TWD	TWD 2.3644 / message	TWD 0.3650 / message	TWD 0.3650 / message	TWD 0.0000 / message	Reviewed
Tajikistan	TJ	+992	TJS	TJS 0.7979 / message	TJS 0.1232 / message	TJS 0.1232 / message	TJS 0.0000 / message	Reviewed
Tanzania	TZ	+255	TZS	TZS 58.5000 / message	TZS 10.4000 / message	TZS 10.4000 / message	TZS 0.0000 / message	Reviewed
Thailand	TH	+66	THB	THB 2.6718 / message	THB 0.4125 / message	THB 0.4125 / message	THB 0.0000 / message	Reviewed
Togo	TG	+228	XOF	XOF 13.5000 / message	XOF 2.4000 / message	XOF 2.4000 / message	XOF 0.0000 / message	Reviewed
Tunisia	TN	+216	TND	TND 0.0698 / message	TND 0.0124 / message	TND 0.0124 / message	TND 0.0000 / message	Reviewed
Turkey	TR	+90	TRY	TRY 0.3543 / message	TRY 0.0293 / message	TRY 0.0293 / message	TRY 0.0000 / message	Reviewed
Turkmenistan	TM	+993	TMT	TMT 0.2562 / message	TMT 0.0396 / message	TMT 0.0396 / message	TMT 0.0000 / message	Reviewed
Uganda	UG	+256	UGX	UGX 85.5000 / message	UGX 15.2000 / message	UGX 15.2000 / message	UGX 0.0000 / message	Reviewed
Ukraine	UA	+380	UAH	UAH 3.4830 / message	UAH 0.8586 / message	UAH 0.8586 / message	UAH 0.0000 / message	Reviewed
United Arab Emirates	AE	+971	AED	AED 0.1832 / message	AED 0.0576 / message	AED 0.0576 / message	AED 0.0000 / message	Reviewed
United Kingdom	GB	+44	GBP	GBP 0.0458 / message	GBP 0.0159 / message	GBP 0.0159 / message	GBP 0.0000 / message	Reviewed
United States	US	+1	USD	USD 0.0250 / message	USD 0.0034 / message	USD 0.0034 / message	USD 0.0000 / message	Reviewed
Uruguay	UY	+598	UYU	UYU 2.8860 / message	UYU 0.4407 / message	UYU 0.4407 / message	UYU 0.0000 / message	Reviewed
Uzbekistan	UZ	+998	UZS	UZS 922.3200 / message	UZS 142.3800 / message	UZS 142.3800 / message	UZS 0.0000 / message	Reviewed
Venezuela	VE	+58	VES	VES 2.7010 / message	VES 0.4125 / message	VES 0.4125 / message	VES 0.0000 / message	Reviewed
Vietnam	VN	+84	VND	VND 1859.2800 / message	VND 287.0200 / message	VND 287.0200 / message	VND 0.0000 / message	Reviewed
Yemen	YE	+967	YER	YER 8.5250 / message	YER 2.2750 / message	YER 2.2750 / message	YER 0.0000 / message	Reviewed
Zambia	ZM	+260	ZMW	ZMW 0.5850 / message	ZMW 0.1040 / message	ZMW 0.1040 / message	ZMW 0.0000 / message	Reviewed
Zimbabwe	ZW	+263	USD	USD 0.0604 / message	USD 0.0077 / message	USD 0.0077 / message	USD 0.0000 / message	Reviewed

Need the CRM subscription price too? WhatsApp cloud API pricing is separate from CRM software. Compare TalkWagon plans on the pricing page.

API categories

What affects WhatsApp business API pricing?

WhatsApp API pricing is not one flat global number. The useful planning formula is simple: delivered messages multiplied by the rate for the recipient market and the selected category. WhatsApp cloud API pricing uses the same planning logic, while your provider may also charge platform or processing fees.

Official WhatsApp pricing source

Marketing

Promotions, offers, product announcements, newsletters, and growth campaigns.

Utility

Transactional updates such as order alerts, reminders, invoices, and account notices.

Authentication

One-time passcodes and verification messages used to confirm a user action.

Service

Customer support replies and service conversations handled through the platform.

FAQ

WhatsApp API pricing questions

What is WhatsApp API pricing?

WhatsApp API pricing is the usage cost for business messages sent through the WhatsApp Business Platform. Rates can vary by recipient country, message category, and provider billing setup.

Is WhatsApp business pricing included in TalkWagon CRM plans?

No. TalkWagon CRM subscription pricing and WhatsApp business pricing are separate. TalkWagon helps teams manage inboxes, contacts, broadcasts, flows, and follow-ups, while Meta or an official provider may bill WhatsApp API usage separately.

What does the WhatsApp API pricing calculator estimate?

The calculator estimates delivered-message cost by multiplying the selected market rate by the number of delivered messages. It is a planning estimate for WhatsApp business API pricing, not a final Meta invoice.

How is WhatsApp cloud API pricing calculated?

WhatsApp cloud API pricing is planned by market, message category, and delivered-message count. Marketing, utility, authentication, and service messages can have different rates depending on the recipient market.

Why can my final WhatsApp business cost be different?

Final billing can differ because of Meta pricing updates, taxes, exchange rates, provider fees, account setup, and whether messages are actually delivered.

Need CRM pricing, not only API message pricing?

TalkWagon helps your team manage WhatsApp inboxes, contacts, broadcasts, flows, automations, and follow-ups. WhatsApp API usage remains a separate Meta/provider cost.

Compare TalkWagon plans Start Free Trial